Anton Phatianov is a professional London photographer and videographer specialising in fashion, celebrities, editorial and commercials. He is a member of the Royal Photographic Society (RPS) and the National Union Of Journalists (NUJ). Seven years working as a model for top agencies in front of the camera on projects that included high profile work for Vodafone and the BBC has given him a valuable insight into what the industries best photographers and videographers need in a model and actor. He has taken these skills to the other side of the lens and now focuses his attention on taking the pictures and producing the videos that will make other people look their best.The key to Anton’s approach is a recognition that each person has an individual character and style that is waiting to be brought out. Individualism and attention to subjective detail can make the difference between a good photograph and a great picture.